Why We Love Quest Bars

Dear Reader, this might be a short blog. Because i'm tired. And more importantly because i've run out of Quest
Bars.

Oh the irony!

On the plus side though, the withdrawal phase has facilitated the
direct inspiration for writing this particular blog entry. I.e. If i can't eat a Quest Bar right now,  then i'll
darned well write about why i love (and miss!) them so.

Or as the writers of 'Peep Show' say : "Juice Your Pain!"

So - what's so great about Quest Bars anyhow?
And what the hell is
a freekin' Quest Bar when it's at home?!

Ok please sit down, to get the lowdown. And allow me to
quote extensively from their website (i did tell you
i'm tired, right?!) :

"People
eat for enjoyment rather than sustenance. That’s why Quest is driven to
engineer foods that don’t compromise on taste or nutrition.

A
small group of wellness enthusiasts gather around a kitchen with a
vision for a NEW kind of protein bar that we actually want to eat. We
know that we can’t be the only ones in need of a product that doesn’t
compromise. Others were looking for a better way
to cheat clean, and it isn’t out there. So we decide to make it. Not
just for us, but everyone who wants to eat better and enjoy every bite.

We
spend several months huddled around QuestCreator
Shannon Penna to mix and test various sweeteners, ingredients, and
formulas. Slowly but surely we learn what works and what doesn’t. It’s
challenging work, but not without its rewards.

Finally, we get them to the point where they are
delicious and nutritious enough to sell.

Quest Bars start to generate a buzz among bodybuilders
and fitness models—a tribe of humans that are the embodiment of taste deprivation and dietary discipline.

Word
of mouth spreads. Suddenly we have fans.
Other people—not just us—want to eat our bars. It’s exciting! It
creates a small wave of demand and we’re over the moon about it. As
sales increase we realize it’s time to take this to the next level.

Little do we know what we were up against.

We research equipment and collect quotes from
contract manufacturers. Nearly everyone we talk to tells us that what we want to accomplish is impossible.

It’s
a moment of truth —if we are truly serious about ending obesity, we
need to gamble not simply pride or reputation, but our personal,
fiscal well-being… and risk losing everything.

After
searching the globe, we shake hands on a
machine to replace our rolling pins and knives. To house the equipment
we upgrade from our hourly test kitchen to a new space and a new lease.

Then the machine arrives. Unassembled.

Imagine
the most complicated Lego set you’ve ever seen. The most industrious of
our crew remains undaunted. It’s intimidating, but not
paralyzing. Plus it’s better than mixing with our hands, right?

We look for an owners manual. Nope, that didn’t come with the set.

We’re all in. We have to be all in. There is no Plan B.”

Inspiring stuff, eh?!

And do you know what's even more inspiring?

Ok, i'll tell ya...